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Jennifer DiMotta has more than 18 years of experience leading retailers to double-digit e-commerce growth through strategic planning, budgeting and goals, and vision and people development. Currently, as VP of eCommerce for Sports Authority, one of the largest sporting good retailers in the United States, Jennifer heads up the e-commerce division, developing the e-commerce strategic road map, the e-commerce and omnichannel organization, and all e-commerce profitability management. Through her leadership, strategy and vision, Jennifer’s team achieved record revenues in 2013 and 2014. Prior to Sports Authority, Jennifer was the senior director of global e-commerce at Office Depot, where she led a team of online merchandisers, online search and navigation specialists, and the company’s content management team. During her tenure at Office Depot, Jennifer developed, managed and executed all aspects of the e-commerce strategy for OfficeDepot.com, and was responsible for developing cohesive, high-impact brand marketing, merchandising and commerce development plans. Prior to Office Depot, Jennifer held high-ranking positions at ReStockIt.com and Hayneedle.
